Aerie

Aerie at MarketStreet Lynnfield is a store from the lifestyle brand known for intimates, apparel, swim and activewear made for real life. The brand is built around body positivity and the empowerment of all women, encouraging customers to love their real selves, inside and out. The Lynnfield location brings that national brand to the North Shore as one of the fashion and style tenants at MarketStreet.

Aerie celebrates its community through the #AerieREAL movement, which advocates for body positivity and showcases real customers rather than an idealized image. The brand’s message is meant to inspire shoppers to feel good about themselves, and that philosophy extends across its product lines, from intimates and everyday apparel to swimwear and activewear. Its stance on unretouched imagery has become a defining part of how the brand presents itself.

What to Know

• Aerie has been retouching-free since 2014.
• Aerie is a brand of American Eagle Outfitters.
• The brand’s tagline is Let the Real You Shine.