City Square Associates, Inc.

City Square Associates is a marketing research and strategic consulting practice that uses qualitative and quantitative methods to uncover consumer insight and put it to practical use. Its clients range from major media companies and well-known educational and cultural institutions to smaller entrepreneurial and community-based organizations. The firm’s toolbox includes focus groups, in-depth interviews, ethnography, survey research and deep data analysis.

For higher education and nonprofit clients, the firm has fielded research on marketing and enrollment, user experience, program and product evaluation, alumni activation, fundraising and strategic planning. In media, its work has included pilot testing, talent screenings, program diagnostics, brand health measurement and foundational attitude and behavior studies. It describes its approach as bespoke and practical: drawing on tested methods but treating each engagement as new, with the goal of giving clients findings they can act on.

What to Know

• The practice has worked with clients for nearly twenty-five years.
• It has been based in Cambridge for about fifteen years, first in Central Square and now in East Cambridge.
• City Square Associates is listed as an LGBTQ+ owned or led business by the East Cambridge Business Association.