CoCo Fresh Tea

CoCo Fresh Tea is the Lexington branch of CoCo, an international bubble tea brand that began in Tamsui, Taiwan, in 1997. The shop serves freshly made bubble tea and other drinks, with the brand emphasizing high-quality ingredients, fresh fruit, distinctive recipes and innovative new drinks. CoCo describes its promise as the best drinks, thoughtful service, a fun atmosphere and an exceptional experience, and it aims to recreate its founder’s tea-drinking experience for customers.

The brand was founded by chairman Tommy Hung around a core mission of consistency and continuity, aiming to bring the highest quality tea and service to its customers. Over the decades CoCo built its reputation on innovative drinks, stylish store designs, fresh fruit and distinctive recipes, and it describes itself as a world-leading bubble tea brand. It brought its concept to the United States with a first New York store in 2011, and it now grows through a franchise network.

What to Know

• CoCo won the World Branding Awards in the bubble tea category three years in a row.
• The brand motto is “Embrace Tradition, Unleash Innovation, and Seize the World.”
• The brand highlights a commitment to sustainability and social responsibility.