Daily Dress
About
Daily Dress is a Winchester-based personal styling business run by Francesca Collina, a style consultant, wardrobe organizer and personal shopper. Working from a client’s own closet, she sorts what stays, what goes and what could work with a little tailoring, then shows how to wear and combine the keepers and identifies missing must-have pieces. She finishes by organizing the closet so that getting dressed each day becomes effortless, fun and stress-free.
Francesca’s interest in style began during childhood summers in Florence, Italy, where she admired shop windows while running errands with her grandmother. She holds an MBA from Boston University and a BA from Union College, and worked in marketing for international companies in the U.S. and in Rome. After starting a family, she founded Cesca Designs, importing exclusive jewelry and accessory lines from Milan and negotiating U.S. distribution deals, before turning to personal styling.
What to Know
- She can take clients shopping, or shop for them, at boutiques and stores around Boston within a set budget.
- Event styling covers reunions, graduations, weddings, business trips and vacations.
- A “shop your closet” option creates new looks by mixing items a client already owns.
- Engagements range from a complete new wardrobe to a refresh with a few key pieces.
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