DataXu
About
Dataxu was a Boston software company dedicated to making marketing smarter with data science. Roku acquired the company in 2019, and its technology became part of Roku’s advertising business, so this Seaport listing now leads to Roku’s connected TV advertising platform. That platform lets brands reach viewers who stream through Roku, with audiences, insights and measurement tools meant to make streaming TV a true performance channel for advertisers of all sizes.
Roku describes itself as a constant companion to TV lovers, guiding viewers from its home screen across the apps and channels they watch, including its own streaming service, the Roku Channel, and Roku Originals. Advertisers can use native and interactive ad formats, tap partnerships with dozens of marketing and ad platforms, and track results from the top of the funnel down to sales. The company also publishes research and guides on streaming habits and CTV advertising.
What to Know
- Roku’s ad platform reaches more than 100 million streaming households.
- Measurement partners include Nielsen, VideoAmp and Kroger Precision Marketing.
- Roku publishes a marketer’s guide to its Roku Ads Manager tool.
- Prospective advertisers can request a call from the Roku Advertising team.
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