Destination Salem
About
Destination Salem, formally Salem’s Office of Tourism and Cultural Affairs, promotes the city’s museums, attractions, tours, activities, accommodations and restaurants to first-time and returning visitors. It is the go-to source for planning a visit to Salem, whether the draw is the history of the 1692 witch trials, the city’s seafaring past, its architecture and literary connections, or its many shops, galleries and places to eat.
The office publishes a steady stream of news and seasonal stories, with heavy coverage of Salem Haunted Happenings, the city’s month-long October celebration, including advice on rideshare pickup spots and planned road closures as crowds grow. It also serves tour operators and media, with resources for motorcoach and group tours, a film office, a press section and an influencer application, and it publishes an Indigenous acknowledgement recognizing the region’s Native history.
What to Know
- A quiz on the website helps visitors plan their ideal trip.
- Visitors can find a list of 10 free things to do in Salem.
- Accessibility information is published for visitors with disabilities.
- The site includes a section on Salem’s connection to the film Hocus Pocus.
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