Discovery Map of Salem
About
Discovery Map of Salem is the local edition of Discovery Map, the hand-drawn, full-color tourist map found in resort and visitor towns across North America. The maps are illustrated by hand and feature local businesses, helping visitors find places to stay, eat, shop and explore while giving merchants a way to reach travelers. The Salem edition is listed with the Salem Chamber of Commerce under advertising services and travel information.
The brand dates to 1972 in Vermont’s Mad River Valley, where Felix von Moschzisker started a local gossip sheet with business ads; two years later artist Bud Sibley drew the first Mad River Valley map. The concept spread to other resort areas, launched its first franchise in Laconia, New Hampshire, in 1993, switched to full color in 2000 and was unified under the Discovery Map name by 2012. Individual maps are run by local franchisees.
What to Know
- Discovery Map has marked 50 years as a travel guide brand.
- Free PDF maps are available to newsletter subscribers.
- The company runs family and grown-up scavenger hunts and a monthly contest for map sightings.
- Its acquisition of Localvore added a digital directory and special offers to the printed maps.
Is this your business?
Claim it to add hours, photos, a description and a spotlight story.