Effectv

Effectv is the advertising sales business of Comcast, helping companies reach viewers through traditional TV, streaming and multiscreen campaigns, and it now operates as part of Comcast Advertising. The Quincy office serves advertisers of all sizes, from local businesses and auto dealers to political campaigns and national brands. Campaigns can run across premium TV programming, streaming platforms and live sports, letting a business target households in its own backyard or scale up to a national audience.

A central offering is Outcomes+, Comcast Advertising’s suite for targeting and measurement. It uses first-party data from more than 30 million Comcast households, matched by physical address rather than IP, and AI-driven audience discovery to find the households most likely to respond while avoiding overexposure. Attribution tools connect ad exposure to real-world results such as store visits, purchases, leads and brand lift, and advertisers can layer in their own customer data for custom targeting.

What to Know

• Inventory includes programming such as the Olympics, the NFL, Peacock and Roku.
• A partnership with Amazon Ads gives local advertisers access to Amazon’s ad-supported streaming audiences.
• Dedicated political advertising services reach voter segments locally and nationally.
• A Blockgraph partnership lets advertisers bring their own first-party audiences into targeting.