Forty Winks Lingerie
About
Forty Winks is a woman-owned, locally owned lingerie boutique in Harvard Square that specializes in personalized bra fittings. The shop carries more than 60 brands, including Chantelle, Eberjey, Hanky Panky, Cosabella, Natori, Simone Perele and Wacoal, plus its own Forty Winks Label. Bras come in over 90 sizes, from 30A to 44L, alongside underwear, shapewear, loungewear, sleepwear, bridal pieces and accessories such as lingerie care products and garter belts.
Rachel, from Maine, and Meredith, from Vermont, met while working at another local boutique, Mint Julep, and opened Forty Winks in 2010 after hearing friends complain about their bras and underwear. Staff fit by sight, trained through hours of hands-on experience, and never use measuring tapes. They work with clients of all ages, sizes and genders, including trans and non-binary customers, teens buying a first bra, seniors, new moms and people shopping for boudoir shoots or bridal lingerie.
What to Know
- Walk-in fittings are available every day, and scheduled fittings can be booked seven days a week.
- A second location opened on Beacon Hill in 2025.
- Special orders are available on core collections.
- Clothing sizes run XS to 3X, and the shop also sells online.
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