Girls Chronically Rock ★
About
Girls Chronically Rock is a Cambridge apparel brand founded by Keisha Greaves to promote self-love and confidence in the disability community. Its t-shirts and other pieces carry inspirational messages for women, men and anyone who has a chronic illness or wants to support someone who does. The line has expanded into adaptive fashion, including Adaptive-Splash, swimwear for people with disabilities who struggle with conventional suits.
Greaves started the brand after being diagnosed with muscular dystrophy, wanting others to see that a disability does not define them. She holds a master’s degree in business management and works as a motivational speaker, and the Muscular Dystrophy Association named her its 2021 National Spokesperson. Her Girls Chronically Rock Adaptive Project works with fashion programs such as Framingham State University’s to raise awareness of adaptive design, and the brand has appeared at New York Fashion Week.
What to Know
- Greaves has been featured on Good Morning America, the Today Show, WCVB’s Chronicle and ABC News.
- She serves as Massachusetts State Ambassador for the Muscular Dystrophy Association.
- Organizations can book her as a speaker, and she offers adaptive fashion consulting.
- She hosts the Girls Chronically Rock Podcast.
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