Graffito SP

Graffito SP describes itself as part retail brokerage, part creative agency and part urban design firm, bringing together the skills needed to create distinctive urban places. The Boston firm focuses on complex ground-floor leasing and activation projects, planning street-level spaces that are active, inclusive and valuable. It does this by elevating creative retail operators and amplifying the existing character of the neighborhoods where it works.

Kendall Square is where the firm got its start. In 2007, despite heavy office and lab activity, the area had little retail or ground-floor life, and the team, working with predecessor entity CityRetail, was brought in to lease the vacant retail space beneath the Watermark residential tower. Introducing local restaurants, retail and public realm elements there brought new street-level activity to the district and led to further projects across Cambridge, Boston and Somerville.

What to Know

• The Watermark leasing assignment covered 25,000 square feet of retail space.
• Graffito SP now works across Greater Boston and in select cities around the country.
• Its services include neighborhood strategy, urban design, branding and creative services.
• The firm is a member of the Kendall Square Association.