HausWitch Home + Healing

HausWitch Home + Healing is a modern metaphysical lifestyle shop in downtown Salem that blends earth magic, meditation, herbalism and interior decorating to bring a sense of magic and healing into everyday spaces. The boutique stocks witchy and handmade goods from independent makers across New England and the US, along with its own line of HausCraft spell kits, gem essences and simmer spells. Shelves also hold tarot and oracle decks, books and zines, crystals, candles, incense and self-care products.

Founder Erica, who holds a master’s degree in gender and cultural studies with a research focus on witches, started HausWitch in 2012 as a “micro budget + magic = makeover” interiors blog before it grew into a brick-and-mortar store. She has written two books with HarperCollins, HausMagick and Intention Obsession. The shop calls itself an inclusive, supportive space for all genders, sexualities, ethnicities and abilities, and it draws both neighbors and visitors from around the world.

What to Know

• The Salem storefront opened in 2015.
• Personal rainbow aura photos are offered in the shop.
• HausWitch hosts tarot workshops, in-person events, digital workshops and private parties.
• The Secret Circle is a digital coven for people who want to practice witchcraft from anywhere.
• Its Counter Magick line includes household cleaning products.