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Arts & Culture · Cambridge

IDEO Cambridge

About

IDEO is a global design company with an office in Cambridge’s Central Square. Known for advancing the practice of human-centered design, the firm helps organizations envision new businesses and brands and design the experiences and capabilities that bring them to life. Its history includes designing the first manufacturable mouse for Apple, and its recent client work spans retail, healthcare, transportation and pharmaceuticals.

Recent projects show the range: reinventing the in-store experience for Sephora, helping H&M cut excess inventory, supporting Ford’s transformation around the future of mobility, working with Boom on supersonic flight and helping Moderna define its company Mindsets. IDEO also publishes research such as the IDEO IQ report, which surveyed leaders at 100 of the world’s largest companies and linked behaviors like experimentation and ownership to business outcomes.

What to Know

  • One long-running collaboration covers nearly 40 years of pharmaceutical delivery design used in billions of units.
  • The 2026 IDEO IQ report found that top-scoring companies reported nearly three times the revenue growth of average.
  • The full IDEO IQ report is available to download.
  • The Cambridge office is listed with the Central Square Business Improvement District.

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