Innovative Promotional Concepts
About
Innovative Promotional Concepts is a Watertown promotional products and brand marketing company that sees itself as a strategic solution provider rather than an order taker. It plans campaigns around a client’s marketing goals, whether that is raising brand recognition, launching a product, recognizing customers and employees, supporting recruiting and onboarding, running fundraisers or company events, or exhibiting at trade shows. Services also include creative packaging, company stores, direct mail and fulfillment.
President Linda Miller Seder founded the company in 2010 after selling promotional products since 2004 and deciding that catalogs and low prices were not what built clients’ brands. She holds two master’s degrees in speech pathology and audiology, and earlier in her career she directed a clinic, worked in operations and business development, and founded the Cardiac Arrest Survivor Network. Jonathan Seder joined the team in 2021 as sales and marketing coordinator.
What to Know
- The company won a 2021 Gold Pyramid Award from Promotional Products Association International.
- It is an affiliate of iPROMOTEu, a North American promotional products organization.
- National and overseas sourcing is available for products and campaigns.
- Innovative Promotional Concepts is listed with the Watertown Business Coalition.
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