Argus

Argus is a Boston advertising and marketing agency that works for organizations trying to do good, from health providers and social impact brands to climate groups and community movements. Its premise is that doing good works for people, the planet and profits, but only when it gets exceptional creative thinking behind it. The agency looks for the “ground truth” that makes a cause interesting, then builds campaigns that help audiences see, feel and act on it.

Recent work shows the range. One campaign showed people what kinds of mental health help were available to them, another built a youth movement to address the mental health crisis, and a third rebranded a community health center by rethinking what care means in a community. The agency also created an optimistic identity for climate can-doers. Its stated belief is in the power of marketing to spark movements and encourage healthier habits.

What to Know

• Research services include in-depth stakeholder interviews.
• It handles both advertising and graphic design.
• The agency’s tagline is “We make Good stand out.”