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Beantown Magazine
Discover Greater Boston and the Businesses That Drive It
Beauty & Personal Care · Boston

Lace Layer

About

Lace Layer is a Boston-based beauty brand that makes adhesives and styling products for lace wig installs. Its core product is a waterproof lace glue formulated to hold up against sweat, heat and oil, with an invisible bond and a strong hold, and the brand says it is safe for skin. The lineup also includes a freeze and melting spray for laying lace, a glue and tape-in remover, and a complete lace wig install kit.

The products are aimed at wig wearers who want installs that last through workouts and long days, and founder Arlene Baldwin leads the company. Lace Layer sells online, shares install tips through its blog, such as why lace lifts and how to fix a routine, and encourages customers to post their results on social media. It is listed in the Black Owned Bos. public directory of Black-owned businesses in the Boston area.

What to Know

  • In 2026 Lace Layer was one of 30 recipients of a FedEx Entrepreneur Fund grant through the Hello Alice Boost Camp program.
  • A rewards program gives customers points for purchases and referrals.
  • Free shipping applies to orders above a set minimum.
  • Customer reviews are posted for each product on the brand’s online store.

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