Arnold Worldwide
About
Arnold Worldwide is a Boston advertising agency that describes itself as independent-minded and integrated, with the belief that creativity should always be a lever for growth. Its recent work leans on humor, as in its Progressive Insurance spots, with lines about a girls’ trip “for the books. Like, self-help books,” and its PNC Bank campaign, which features all-star pitcher Paul Skenes reflecting that greatness is boring.
Arnold is the agency behind Progressive’s Flo character, and Progressive spots make up much of the work it currently showcases. Other recent projects include reviving Norwegian Cruise Line’s iconic tagline “It’s Different Out Here” and continuing a partnership between golf brand Maxfli and golfer Ben Griffin. Its PNC spots carry the message that taking chances belongs elsewhere, as in the line “Taking chances is for gas station sushi, not banking.”
What to Know
- One PNC spot centers on a kid named Jablonski Auto Body LLC.
- Progressive spots have included a ranch of “rowdy dirt bikes” and “grass-fed RVs.”
- It is a member of the Greater Boston Chamber of Commerce.
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