Asics
About
Asics, the Japan-based athletic footwear and apparel maker, operates a product creation and design studio near South Station in Boston through its US arm. The office is a workplace for design and product development rather than a retail store. With the studio, the shoemaker, long a favorite among serious runners, set out to focus on casual runners and even non-athletes as well as its traditional customers.
The company was founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka, and its name comes from the Latin phrase “anima sana in corpore sano,” a sound mind in a sound body. In Boston it competes for innovative talent with other major brands located in the area, including New Balance, Converse and Reebok. Job openings are posted through its careers pages, including those for ASICS Digital.
What to Know
- The studio’s initial team was planned at about 50 people.
- It occupies about 25,000 square feet of office space.
- The studio is listed in the Boston Seaport business directory.
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