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Beantown Magazine
Discover Greater Boston and the Businesses That Drive It
Bakeries · Cambridge

PopUp Bagels

About

PopUp Bagels in Cambridge brings the Connecticut-born bagel brand to the Harvard Square area. The concept is simple: a short menu of fresh-baked bagels sold hot and whole by the bag, paired with schmears meant for dunking rather than spreading. Each bagel aims for a crispy crust, a soft crumb, the right size and a careful proportion of seeds, and the shop skips sandwiches entirely. Customers often buy a dozen to share.

Founder Adam Goldberg started the business in Westport, Connecticut, selling bagels from a backyard pickup window. Weekend pop-ups turned into permanent shops, and the company has grown into a national chain that attracts long lines and media attention. Bagels are baked in small batches throughout the day so they reach customers warm. Weekly schmear flavors keep the lineup changing, including collaborations with outside chefs and food brands.

What to Know

  • PopUp Bagels won Brooklyn Bagelfest’s Best Bagel award two years in a row.
  • Customers can pre-order online to skip the wait.
  • Catering orders can be placed for events.

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