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Clothing, Apparel & Footwear · Boston

Primark

About

Primark’s Downtown Crossing store is the Boston location of the Irish-based fashion chain known for low prices on clothing and essentials. The shop occupies the historic Burnham Building, long the home of Filene’s department store, and it was the first Primark to debut in the Northeast. It draws both fashion fans and bargain hunters, from people who live nearby to shoppers coming in from the surrounding area.

The store carries collections well beyond women’s fashion, including menswear, kids’ and baby clothing, beauty products and homeware, so a single trip can cover a wardrobe refresh, gifts and household items. Seasonal must-haves arrive as trends change. Primark began in Dublin and is owned by the British group Associated British Foods, and in Ireland its stores still trade under the Penneys name.

What to Know

  • The Boston store, opened in 2015, was Primark’s first in the United States.
  • The store sits in Downtown Crossing, a short walk from several MBTA subway stations.
  • Primark operates hundreds of stores across Europe and the United States.

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