PYNRS Performance Streetwear

PYNRS, pronounced “pioneers,” is a Boston running apparel brand that calls itself the first performance running label rooted in streetwear. It designs technical running gear and accessories with streetwear style, built to champion community, culture and diversity in running. The brand has teamed up with Brooks on a Hyperion Max 3 sneaker collaboration and with KANE on a recovery shoe, celebrating launches with events at stores such as Concepts.

Founder Sidney Baptista was born and raised in Dorchester and left a career at a Big Four accounting firm to start the PIONEERS Run Crew in Boston, aiming to make running more accessible and community-driven. He launched PYNRS in 2020. The brand also produces relay races, block-party-style activations and invite-only gatherings in cities such as Paris, Berlin, Singapore, Los Angeles, New York, Chicago, Washington and Boston, and it has expanded into media.

What to Know

• Brooks x PYNRS Spin The Block events have included a Paris edition tied to Fashion Week.
• The PYNRS Network is a platform designed to reimagine ownership and distribute culture.
• The brand’s events often coincide with major marathon weekends such as Berlin and Chicago.
• It is listed in the Black Owned Bos. public directory.