RealFood Hospitality Strategy and Design

RealFood Hospitality, Strategy & Design is a Newton-based advisory and design firm serving the hospitality and foodservice industries. Despite the name, its work goes well beyond food: it helps clients take a venue from first vision to everyday operations, whether that means launching a new concept, renovating a kitchen for efficiency or revamping food and beverage operations. The firm says it has worked with hundreds of clients and balances the art and science of hospitality.

Services fall into four areas. Planning and development provides the strategic and creative foundation for launching or revitalizing venues. The RF DesignStudio handles specialized foodservice design along with full-service interior design and procurement. An operations team builds training systems, develops menus and coordinates openings, and a food and beverage management arm can run a foodservice business outright or advise on specific initiatives.

What to Know

• RealFood is part of the Troon family of brands and serves as its northeast region headquarters.
• Ed Doyle is president, and vice president Chris Tocchio previously worked with Legal Sea Foods, Rustic Kitchen and Eataly.
• Clients include hospitality architects, engineers, design-build contractors, restaurant owners, facility operators and developers.
• The firm has expanded by acquiring a Maine-based foodservice consulting firm.