96pt. LLC
About
96pt. is an Arlington design firm specializing in signs and wayfinding, brand and placemaking. The team analyzes spaces, develops concepts and implements communication systems ranging from sculptural landmarks and digital displays to mural graphics, directories and code-required signage. The goal is to help people make sense of their physical surroundings, whether the project is a single welcome sign or a full college campus, with hospitals, campuses and hotels among the places it helps visitors navigate.
The name comes from typography: type is measured in points, and the firm thinks of 96 points as a bridge between printed communications and architecturally sized signs, a span its work covers. On the branding side, it helps residential developers, health care providers and businesses translate a brand identity into physical space, from the big picture down to small details. More than 25 years of collaboration with architects, landscape architects, interior designers, art consultants and sign fabricators inform its process.
What to Know
- 96pt. LLC is a certified Women-Owned Business Enterprise.
- Its work spans health care, educational, residential and workplace environments.
- Projects include a comprehensive sign program for AHS.
- Many clients return for additional projects.
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