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Softbank Robotics

About

SoftBank Robotics America is the North American arm of SoftBank Robotics Group, which describes itself as the world’s largest autonomous robot orchestrator, and its listing places it among Seaport offices. The company helps businesses adopt robots at scale, with autonomous machines such as the Whiz, Scrubber 50 Pro, Vacuum 40, Phantas and Omnie. Its clients include hotels, healthcare providers, senior living communities, schools and universities, apartment operators, workplaces and building services contractors.

Rather than simply selling machines, it runs an enterprise adoption program that looks at the people and processes around the technology so clients get lasting value from automation. Hotel managers at Marriott and Sheraton properties credit Whiz robots with freeing staff from vacuuming for other tasks, and Equity Residential calls the company a true partner. The parent group is known for the Pepper robot, and the American team is centered in San Francisco.

What to Know

  • Brady Watkins is president and general manager of SoftBank Robotics America.
  • The company earned Gausium’s Platinum Service Elite certification for autonomous robotics adoption.
  • It publishes webinars, podcasts and business case models for different industries.
  • The directory files it under tech offices in the Boston Seaport.

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