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Discover Greater Boston and the Businesses That Drive It
Beauty & Personal Care · Boston

Beard-Love

About

Beard-Love is a Boston men’s grooming brand selling beard oils and a conditioner under the motto “H.I.M.,” short for His Image Matters. Its 4LOVE Beard Oil blends tobacco, vanilla, cedar and leather notes and is made with natural ingredients meant to moisturize and condition facial hair, reduce itchiness and promote healthy growth. The brand pitches its products to men new to beard care as well as seasoned pros, and calls them luxury grooming essentials.

Beyond 4LOVE, the line includes Island Love, a coconut-scented oil inspired by the Caribbean islands, and Kings Passion, an oud-based oil with a lingering scent. Each is blended with the brand’s signature oils to soften the beard, lock in moisture and add shine. A Moisture Rich Leave-in Conditioner rounds out the collection, formulated to hydrate and nourish facial hair and leave it soft and manageable.

What to Know

  • All of the oils are made from unrefined, cold-pressed oils.
  • The brand recommends rubbing a few drops into the beard while it is still damp.
  • The oils are also described as having ingredients beneficial for the skin.
  • Beard-Love appears in a public directory of Black-owned Boston businesses.

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