The Castle Group
About
The Castle Group is a Boston public relations and events agency that builds communications strategies around PR, event management, crisis communications and digital and social media. Unlike most PR firms, it treats event planning as its own distinct practice, giving clients specialists for each discipline. Clients range from startups to Fortune 500 companies and mission-driven nonprofits, and the firm describes its team as scrappy, creative and tenacious.
Founded in 1996 in Boston, the agency opened offices in Atlanta and Maui in 2016 to serve a broader client base. About half its clients are national and multinational firms, and the other half are local companies in New England, the Deep South and the Pacific Coast. Recent work includes events with the office of Governor Maura Healey and United South End Settlements, and a panel on health and equity with media partner GBH.
What to Know
- The Castle Group is a certified women-owned business.
- Its work is guided by four principles it calls the four C’s.
- Social media strategy is built into all client campaigns.
- Former journalist David Tanklefsky shares crisis communications advice for dealing with the media.
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