The Gap

The Gap in Harvard Square is a branch of the San Francisco-based clothing and accessories retailer, located in the heart of the square. The store offers casual, comfortable wear for men and women, and the brand’s lineup includes everyday staples such as jeans, tees and sweaters, along with pieces for kids and babies. The brand describes its clothing as stylish, comfortable and modern, and its directory listing emphasizes good value.

Gap was founded in San Francisco in 1969 and grew into an internationally known clothing brand, with stores across the United States and around the world. Its parent company, Gap Inc., also owns Old Navy, Banana Republic and Athleta. The Harvard Square store gives shoppers a central Cambridge location for the brand’s casual clothing, from denim and tees to seasonal essentials.

What to Know

• Gap’s product lines include a soft knit collection designed to feel like cashmere while washing easily.
• The brand runs sales events on items such as sweaters and fall essentials.
• The store is a member of the Harvard Square Business Association.