The Good Witch of Salem Spell Studio

The Good Witch of Salem Spell Studio is an immersive, storybook-style space in Salem where children and families can brew potions, decorate brooms and witch hats, or dress up and become a witch or wizard for the day. Built around a cheerful, pink-clad Good Witch character, the studio aims to help kids discover their inner magic, and every activity is designed to support social and emotional learning through creativity, play and imagination.

The studio is the creation of Ashley Tina, a teacher with more than ten years of experience who wanted to share her love of working with children with a wider audience. Drop-in activities run every day, and the calendar adds tea parties, character breakfasts and special events. The studio also sells crystals and retail treasures, and the brand’s products include plush dolls, toddler tutus, pink witch hats, potion kits, coloring books and educational workbooks.

What to Know

• The Spell Studio sits about a block from the original Good Witch of Salem shop.
• Owner Ashley Tina wrote the hardcover children’s book “The Good Witch of Salem,” which is sold through the brand.
• Take-home kits include a Sweet Spell potion kit and a potion aimed at helping kids handle big feelings.
• A year-long magical practice program is offered for families who want to continue.
• A free affirmation calendar is offered to families.