UpNext
About
UpNext is a pop-up retail company that connects emerging brands with vacant or underused storefronts across Greater Boston. It works with three groups: founders who want to test retail, property owners looking to reimagine empty spaces and municipalities trying to revive commercial districts. Projects range from pop-up shops and pop-ins to mobile activations and collectives, and UpNext is reimagining The Garage in Harvard Square as one of its current regional projects.
Founder and CEO Allison Yee spent more than 20 years in retail and real estate development before starting UpNext, and she has guided hundreds of founders through pop-ups. COO Rachel McPherson brings marketing and business development experience. The team handles project management and education for entrepreneurs, and through grant-funded Project: Pop-Up initiatives it partners with economic development offices to bring small business activity back to neighborhood retail districts.
What to Know
- The Retail Playground is UpNext’s online community for founders, offering networking, events and expert-led sessions.
- UpNext publishes a roundup of current pop-up shops in Greater Boston and beyond.
- Its blog covers topics such as talking with landlords and maker market booth essentials.
- The company is listed with the Harvard Square Business Association.
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