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Beantown Magazine
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Wholesale · Burlington

Watertown Whiskey

About

Watertown Whiskey is a spirits brand built around one idea: aged rye whiskey infused with natural coconut flavor. The result is meant to taste like a vacation in a bottle, and the brand pitches it for sipping, taking as a shot or mixing into cocktails. A selling point is sugar content, with only about two grams per serving, far less than many flavored spirits. Listings with the Burlington and Woburn chambers place it among local wholesale and specialty goods businesses.

The story starts with entrepreneur Mikey Bortone, who discovered his taste for coconut water while on the TV show Survivor. Years later, dehydrated on a beach in Costa Rica, he poured whiskey into a freshly opened coconut and liked the pairing enough to keep sharing whiskey-and-coconut combinations at home in Los Angeles. Surprised that nobody had bottled the combination, he teamed up with longtime friends Steve, Derek and Mark to turn the idea into a commercial whiskey.

What to Know

  • The brand describes the whiskey as premium and locally sourced, and offers a “Find Watertown Near You” store locator.
  • Its products are marketed as the Watertown Whiskey Collection.
  • The company’s tagline is “Escape The Ordinary,” tied to its tropical-getaway theme.
  • The brand is active on Instagram, TikTok, Facebook and LinkedIn.

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