Black Rock Advertising/South Shore Magazine

South Shore Magazine is a four-color glossy lifestyle publication that profiles the businesses and organizations of the South Shore, listed together with Black Rock Advertising in Hingham. Each quarterly issue goes out by direct mail to 20,000 homes across 14 communities, primarily along the coast, chosen among the area’s highest tax-assessed properties. That targeted distribution is the pitch to advertisers: their stories and ads reach an affluent readership interested in quality products and services.

Regular sections cover House and Home, Health and Wellness, and Business, along with Our Community, which profiles members of the region’s nonprofit sector. A reader favorite called Great Tastes rounds out each issue with coverage of food, wine, spirits and craft beer. Clients quoted by the magazine credit it with results; Shoreline Aviation says a profile that ran about two decades ago led to a jet acquisition that helped grow its charter business, and it still advertises regularly.

What to Know

• The magazine has been in publication since May 2000.
• A digital edition is offered alongside print and averages more than 15,000 readers.
• Article campaigns and front-cover features are available to businesses and nonprofits seeking exposure.
• The nonprofit Road To Responsibility reports gaining wider recognition after its cover story and article campaign.