Boathouse Group Inc.
About
Boathouse is a Boston-area marketing firm that combines the rigor of a consultancy with the execution capabilities of an award-winning creative and media organization. It helps organizations connect strategy, creative, media, data, technology and teams to drive growth, working on questions such as where to place the next growth bets, how to align an organization around them and how to measure whether they are working. The firm’s tagline is smarter marketing, stronger growth.
Founded in 2001, Boathouse is privately owned with a team of about 75 people working from a single office. Founder and president John started his career at Hill Holliday and later served as CEO of Zentropy Partners, while co-founder and CFO Chris previously worked at Wells Fargo and IBM. Notable work includes the brand launch of the Mass General Brigham Cancer Institute, a standalone cancer center created after a three-decade oncology partnership ended.
What to Know
- Boathouse publishes an annual survey of CEOs’ views on their chief marketing officers.
- A newsletter called The Insider shares perspectives from marketing and communications leaders.
- Sonia Chung leads the firm’s solutions strategy and full-funnel marketing.
- Boathouse has worked with Boston’s leading employers on an initiative to strengthen the region’s talent.
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