a&g (Allen & Gerritsen)
About
A&G, short for Allen & Gerritsen, is an independent advertising agency that brings creative, media, public relations, design and customer experience work under one roof. Its stated mission is to make brands unignorable, helping ambitious marketing leaders break ineffective habits in how their brands show up. The agency’s sweet spot is middle-market challenger brands navigating rapid change, and its pitch is to outthink rather than outspend competitors by using research and predictive analytics.
Founded in 1985, the agency has offices in Boston and Philadelphia and a presence in New York City, Washington, D.C. and across New England. Its portfolio includes a brand activation for Massport, an integrated rebrand and out-of-home campaign for Meet Boston, influencer and activation work for Dunkin’, an integrated campaign for GIANT and a digital transformation for UniFirst. It also helped Boston Logan find a new “Voice of Logan.”
What to Know
- Services include brand strategy, qualitative and quantitative research, and measurement and data strategy.
- The agency developed the Life Share Index to uncover audience insights.
- Its research has explored marketing to what it calls the ageless generation.
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