Allen & Gerritsen
About
Allen & Gerritsen, known as A&G, is an independent advertising agency in Boston that brings creative, media, public relations, design and customer experience work under one roof. Its sweet spot is middle-market challenger brands that need to stand out without outspending larger competitors. The agency starts with business outcomes rather than outputs, using predictive analytics and behavioral science to diagnose what moves an audience before it builds a campaign.
Founded in 1985, A&G has worked on projects such as a brand activation for Massport, an integrated campaign for GIANT, influencer marketing and a brand activation for Dunkin’, a digital transformation for UniFirst and an integrated rebrand for Meet Boston. It also helped Boston Logan find a new voice for the airport. Its research work publishes audience insights, including a Life Share Index and a study on marketing to what it calls the ageless generation.
What to Know
- A&G has offices in Boston and Philadelphia.
- The agency also has a dedicated presence in New York City and Washington, D.C.
- Services include brand strategy, qualitative and quantitative research, and measurement and data strategy.
- It is a member of the Greater Boston Chamber of Commerce.
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