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Wakefield

AutoSocial Consulting

About

AutoSocial Consulting, listed here with the Wakefield Lynnfield Chamber of Commerce, helps automotive dealerships build trust on social media. The agency argues that social media is no longer optional in car sales and that a lineup of car photos and holiday sale graphics is not enough. Its answer is to put a dealership’s sales consultants front and center, featuring their personalities so shoppers get to know them online before meeting them in person.

Dealers can choose how involved they want to be. One option trains sales staff to produce and post their own content; another lets the dealership simply send photos and videos that the agency turns into polished posts, videos and carousels; a third has the agency handle recording, editing and posting from start to finish. Consultant Ina Coveney has flown to a client dealership to immerse herself in its culture before building its online presence.

What to Know

  • A free consultation is the first step for new dealership clients.
  • Testimonials come from dealership owners, including the owner of Coleman Motors.
  • If a dealership does not send photos and videos, the agency can download them from its website.

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