AutoSocial Consulting

AutoSocial Consulting is a social media agency for car dealerships, listed with the Medford Chamber of Commerce. Its premise is that photos of inventory and static promotional graphics no longer hold attention, and that a dealership’s own staff are its most compelling content. The agency builds social media presence around the people on the sales floor, creating posts that show off their strengths so customers feel they know the team before they ever walk in.

Services come in several forms. The agency can train sales consultants to create, edit and post content on their own brand accounts, take a dealership’s photos and videos and turn them into videos and image carousels across its channels, or record, edit and post staff-focused content itself so salespeople can stay on the floor. Consultant Ina Coveney has flown to a client store to learn its culture, and that dealership’s owner credits her with building a strong social media presence.

What to Know

• Prospective clients start with a free consultation to choose services and set next steps.
• Clients have included Coleman Motors, a Chevrolet, Jeep, Dodge, Ram and Chrysler dealer.
• Photos and videos can be pulled directly from a dealership’s website if the store does not send them.