Buyer Advertising, Inc

Buyer Advertising is a Needham strategic communications agency focused on recruitment, helping employers attract and hire the right talent. Its services cover employer brand development, brand strategy, creative work and recruitment advertising, along with custom technology. The agency’s Talent Engine platform is a search-engine-optimized hiring system that helps recruiters attract, engage and track candidates through the hiring process, and Buyer has been building AI technology into its hiring tools.

The agency’s pitch combines technology with customer service from a team it describes as industry-leading problem solvers. It uses auto-capture source analytics to get more return from clients’ advertising, and it proposes new ways to position clients as top employers. Its client list includes health care and higher education employers, and the agency says its work reflects the range of client partners it serves, from medical centers to universities and health care companies.

What to Know

• Past and current clients include the University of Massachusetts and Dana-Farber Cancer Institute.
• The agency has also worked with the University of Vermont Medical Center and Aveanna Healthcare.
• A portfolio of client work is available to review.
• Buyer emphasizes on-time delivery within the client’s budget.