Cadent
About
Cadent is an advertising technology company with an office in Boston that connects brands, publishers and consumers, helping advertisers plan, buy and measure ads across digital, linear TV, connected TV and YouTube. Its single platform combines an audience manager, a demand-side platform and a supply-side platform, anchored by a patented Viewer Graph, so that advertisers can manage campaigns in one place rather than across fragmented tools.
The company’s pitch centers on predictive intelligence. Its custom AI and machine learning models analyze huge volumes of ad opportunities each day and score which viewers are most likely to act, so campaigns bid only on the strongest prospects. Cadent also emphasizes transparency about where media dollars go, arguing that hidden fees in fragmented ad tech can consume a large share of a budget, and it publishes news and insights on advertising trends.
What to Know
- The platform runs about 22,000 outcome-driven predictive models.
- It reports analyzing around 200 billion ad opportunities every day.
- YouTube is a recent addition to the channels it supports.
- AI agents within the platform can be tailored to how a team works.
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