Cybba

Cybba is a digital advertising and marketing technology company with an office in Boston’s Seaport, working with eCommerce brands that want proof their ad spending is paying off. It runs programmatic media campaigns across display, video, connected TV and OTT, audio, social, native and search, then ties those campaigns back to measurable results. Its pitch is proof rather than promises: clients see exactly which audiences, creatives and channels are producing results.

At the center of the service is an AWS-powered data management platform that unifies ad impressions, clicks, store visits and sales into one view. Campaign data can be connected to foot traffic, point-of-sale systems, loyalty apps and CRM records to link ad exposure to revenue. The international team designs custom full-funnel campaigns from branding through conversion, adds onsite engagement and email retargeting, and helps clients interpret their dashboards and plan next steps.

What to Know

• Cybba has offices in Boston, Mexico City and São Paulo.
• Its website is published in English, Portuguese and Spanish.
• Nested dashboards let multi-unit businesses measure results location by location.
• Prospective clients can schedule a short demo of the platform.