Farina’s Inc.
About
Farina’s is a Watertown Square shop with an unusual pairing: a full-service bicycle store and a power equipment dealer under one roof. The bike showroom displays hundreds of road, mountain, gravel, hybrid, electric, fitness and kids’ bikes from brands like Giant, Liv, Trek, Marin, Cannondale and Aventon, along with apparel, cycling shoes and accessories. On the power equipment side, it sells and services lawnmowers, snowblowers, chainsaws, leaf blowers and generators.
The store has operated in Watertown Square since 1975, and generations of local customers have come back for bikes and yard equipment. Staff aim to be knowledgeable and “attitude-free,” helping riders find gear for their needs and budget. The service department handles bike repairs, tune-ups, overhauls and flat fixes, and the shop rents bikes for rides along the nearby Charles River paths. Power equipment brands include Honda, Stihl, Ariens, Ego, Toro and Husqvarna.
What to Know
- Farina’s has been recognized nationally as one of the top bicycle retailers in the US from 2014 to 2024.
- The store is a Premier Honda Power Equipment Dealer.
- It describes itself as Boston’s largest dealer of Aventon electric bikes.
- Products can be purchased online as well as in the store.
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