Finances for Feminists

Finances for Feminists is a Watertown financial coaching practice that helps women, individuals and couples gain clarity, calm and control over their money. Founder Ariel Nathanson works one-on-one with clients in a judgment-free setting, helping them sort out questions like where savings should sit, how much retirement savings is enough, and whether to pay down debt or invest first. Clients leave with a deeper understanding of their finances and a specific action plan.

Ariel studied economics at Wellesley and worked in management at a software company before realizing that even with that background she was avoiding her own finances. That experience shapes her values-based approach, which addresses the emotional side of money alongside practical tools like budgeting templates and personalized strategies. Her coaching takes a feminist lens, accounting for the wealth gap, systemic barriers and the money narratives that create shame and guilt.

What to Know

• Ariel Nathanson is a Certified Financial Education Instructor.
• New clients can start with a free consultation.
• The practice has earned more than 60 five-star Google reviews.
• One past client said the coaching helped take years of payments off their debt.