Fjallraven

This Harvard Square shop is a branch of Fjällräven, the Swedish outdoor brand known for durable, all-weather gear. The store carries jackets, pants, daypacks and other equipment built for the outdoors, all rooted in the same heritage as the company’s first backpack. The brand’s stated purpose is to make the outdoors more accessible to everyone, and its products are designed to be durable, timeless and functional.

Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, and has grown into one of the best-known outdoor gear makers in the world. Its name means arctic fox, honoring the small animal that survives the harsh mountain climate of northern Sweden, and the fox logo appears on its products. The brand is best known for the Kånken backpack, introduced in 1978, and for G-1000 fabric, which can be treated with Greenland Wax.

What to Know

• Fjällräven’s stated mission includes acting responsibly toward people, animals and nature.
• The brand also aims to awaken and maintain an interest in outdoor life.
• The store is a member of the Harvard Square Business Association.