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Jewelry Retail Center · Boston

Forever Diamond Boston

About

Forever Diamond is a family-owned jewelry store in the Jewelers Building in downtown Boston. It specializes in GIA-certified diamonds, custom-made engagement rings, wedding bands and fine jewelry, as well as its own exclusive line of semi-mountings. Customers can work with the store’s artisans to design a one-of-a-kind engagement ring, and lab-grown diamond pieces such as tennis bracelets, line necklaces and stud earrings are also available.

A generational family business, the store is now led by Nicole Vellucci, who has brought a modern touch and a more contemporary style to its traditional heritage while keeping service personal. Staff guide buyers from choosing a ring through breathing new life into treasured heirlooms. Beyond sales, Forever Diamond offers appraisals, repairs and estate jewelry, and it buys old or unwanted pieces from customers.

What to Know

  • The store rents fine jewelry, such as chandelier earrings, tennis bracelets, diamond cuffs and necklaces, for weddings and black-tie events.
  • Collections can be browsed and purchased online as well as in the showroom.
  • Forever Diamond is listed with the Downtown Boston Alliance.

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