Good Egg Marketing

Good Egg Marketing is the Jamaica Plain-based consultancy of Myrna Greenfield, who spent about 15 years providing business and marketing services to farms, food businesses, nonprofits and entrepreneurs. Greenfield has since stepped back from full-time client work and no longer takes ongoing consulting engagements, but she remains open to short-term advisory projects, speaking engagements and other ventures, and offers resources and referrals to farmers, food producers, cooperatives and community builders.

She is the author of Marketing Your Farm, a practical guide for farmers who sell products, services or experiences directly to consumers, covering how to choose, carry out and measure marketing tactics. Her career spans more than three decades in food, social justice and community work, including starting at an Albuquerque alternative newspaper, becoming the first employee at Equal Exchange and leading communications and campaigns at Oxfam America.

What to Know

• Good Egg Marketing was founded in 2010.
• Greenfield earned her MBA at the Simmons School of Management.
• Marketing Your Farm is available in print and as an ebook.
• Past speaking engagements include the National Farm to School Network and the Pasa Sustainable Agriculture Conference.
• Her talks cover topics such as agritourism, branding and sales strategy.