Grace Loves Lace
About
Grace Loves Lace is an Australian bridal brand whose Boston showroom sits where the Seaport meets Fort Point, a short walk from South Station. The brand designs comfortable, modern wedding gowns for brides who want to move freely, from figure-hugging to full-skirted styles in lace, crepe, satin, silk and stretch fabrics. The showroom, in a historic industrial building with exposed brick and high ceilings, carries the full collection shown online.
Founder Megan Ziems started the brand on Australia’s Gold Coast in 2010, frustrated by restrictive, traditional wedding gowns, and its dresses are hand-crafted and ethically made at its Gold Coast studio. Grace Loves Lace rose to prominence after one gown became the most pinned wedding dress on Pinterest, saved more than 2.5 million times. The Fort Point location was the brand’s tenth U.S. showroom, opened in response to customer demand.
What to Know
- Bridal appointments are free, last about an hour in a private suite and include complimentary drinks.
- The brand ships gowns worldwide at no charge and offers virtual appointments.
- Beyond gowns, it sells slip dresses made from 97 percent recycled eco-satin, plus shoes and jewelry.
- A parking garage is steps from the door, with paid street parking nearby.
- Both ready-to-wear and made-to-order styles are offered.
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