HEX: Old World Witchery
About
HEX: Old World Witchery is a Salem occult shop that calls itself the largest witchcraft shop in the city, located on the Essex Street Pedestrian Mall along the red line of Salem’s Heritage Trail. Its completely renovated flagship stocks spell candles, magical incense, divination tools such as crystal balls, pendulums, runes, spirit boards and tarot and oracle decks, plus dolls and poppets, magical jewelry, statuary and a large selection of books on witchcraft, folklore and regional magic.
The shop is run by proprietors Brian Cain and Christian Day, who also operate a sister store in the French Quarter of New Orleans, and the stock includes New Orleans Voodoo dolls and Marie Laveau jar candles. Both shops feature a Witches’ Altar of the Dead, where thousands of people each year leave notes for departed loved ones. The shop’s own lines include Christian Day’s charm bottles, talismans and sigil poppets.
What to Know
- Each November, on the night of the witch goddess Hekate, notes left on the altar are burned in honor of the dead.
- The book section includes titles from Warlock Press.
- Products include Bridget Bishop’s Salem Poppets and Hex Spell Pillar candles.
- Many products are also sold online, though the shop carries more than the website.
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