Jones Road Beauty

Jones Road Beauty’s Seaport store is a shop for the clean makeup brand founded by makeup artist Bobbi Brown. The line rests on the idea that the world does not need more beauty products, just better ones: clean, high-performing formulas that work on every skin type and tone and are simple to use. Products center on the no-makeup makeup look, with multipurpose items that can also be used for more dramatic looks.

Brown started Jones Road after leaving Bobbi Brown Cosmetics, asking why she could not find makeup that was both clean and high-performance. It began with formulas for her own kit and grew into a collection for all ages. Shoppers can find items such as Just Enough Tinted Moisturizer, Your Skin Foundation Stick, Wide Awake Brightening Concealer and Minimalist Defining Mascara, and the store doubles as an experiential beauty boutique.

What to Know

• Beauty services at the store can be booked in advance online.
• Formulas exclude phthalates, sulfates, parabens, PEGs, cyclic silicones, EDTA and BPA.
• A limited-edition Bobbi Kit has sold out five years running.
• The brand monitors domestic and global regulations to keep its formulas safe and compliant.