Levi’s

This Levi’s store at MarketStreet Lynnfield is one of the brand’s NextGen stores, a format designed to give shoppers more of an experience than a typical clothing shop. Customers can connect with the brand, find and customize new looks, and work directly with in-store stylists. The layout is lighter, more modern and more open than older stores, with a digitally focused design and simpler signage so shoppers can navigate easily.

A highlight is the Tailor Shop, where customers can see examples of customization and collaborate on their own pieces using patches, colored rivets and other details. The fitting rooms have been reimagined to make finding the right fit easier. Levi’s itself dates back to 1853 in San Francisco, when Levi Strauss began selling dry goods, and the riveted work pants that became blue jeans followed two decades later.

What to Know

• Online orders can be picked up in store or curbside.
• Personal shopping appointments are available in the store.
• The NextGen format is designed to give a consistent expression of the Levi’s brand across locations.