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Beantown Magazine
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The Superette · Boston

Levi’s

About

Levi’s is the American denim brand behind the 501 jean, and this Seaport location sells its clothing for both women and men. The brand traces its roots to utility workwear: Levi’s jeans began as the unofficial uniform of hardworking Californians and were later adopted by rebels and mavericks of every kind. The company frames its clothing around rugged individuality and self-expression, with denim that comes to bear the shape and history of its owner.

Levi Strauss & Co. was founded in San Francisco in 1853 by Levi Strauss, a dry goods merchant. In 1873 he and tailor Jacob Davis patented the use of copper rivets to strengthen work pants, the invention that produced the blue jean. More than 150 years later, the brand remains one of the best-known names in denim, and this shop offers a local place to try on its fits in person.

What to Know

  • The shop is listed under The Superette in Boston’s Seaport district.
  • Levi’s sells through its own stores and retail partners around the world.
  • Levi Strauss & Co. is still headquartered in San Francisco.

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