Life is Good
About
Life is Good is the Boston-based apparel and lifestyle brand known for optimistic designs built around its three-word message, and this Seaport listing marks the company’s office in the Fort Point neighborhood. The brand’s t-shirts and other goods feature upbeat messages and its smiling stick-figure character, Jake, all meant to help people focus on what is good. The company describes its mission as spreading the power of optimism.
The brand’s story begins with brothers Bert and John Jacobs, who spent five years driving up and down the East Coast selling their t-shirt designs on city streets and in college dorms, sleeping in their van and living on peanut butter and jelly sandwiches. With just 78 dollars to their names, they designed the first Life is Good shirt as a counter to negative news, and the message caught on.
What to Know
- The first Life is Good t-shirt was created in 1994.
- This location is an office, not a retail store.
- The company works to help kids in need, inspired by its community of fans.
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